![](https://static.dezeen.com/uploads/2009/06/quirkykaufmantop.jpg)
Sling Back by Quirky
A cable-tidying device called Sling Back (above) is the first product to be launched by Quirky, an new web-based service where product ideas submitted by designers are selected and developed by an online social community.
![quirkykaufman12.jpg](http://static.dezeen.com/uploads/2009/06/quirkykaufman12.jpg)
The Quirky community select one product per week from submitted ideas to take forward for development and eventually be sold in the online shop.
![quirkykaufman15.jpg](http://static.dezeen.com/uploads/2009/06/quirkykaufman15.jpg)
For the products that make it into production, thirty cents of each dollar made through their sale goes back to the collaborators involved in realising the product.
![quirkykaufman11.jpg](http://static.dezeen.com/uploads/2009/06/quirkykaufman11.jpg)
It costs $99 dollars to submit an idea. Where submissions are not taken forward for development, the originator receives the market research data obtained during the selection process.
![quirkykaufman7.jpg](http://static.dezeen.com/uploads/2009/06/quirkykaufman7.jpg)
Upcoming products are sold at a discount to guarantee enough sales are made before the product goes into full production. Quirky is the brainchild of American designer and entrepreneur Ben Kaufman.