![](https://static.dezeen.com/uploads/2009/07/grayscaled1.jpg)
Mission Bicycle Store by Grayscaled Design
San Francisco design collective Grayscaled have designed the interior of a store in San Francisco, California, that sells custom, fixed-gear bicycles.
![grayscaled3.jpg](http://static.dezeen.com/uploads/2009/07/grayscaled3.jpg)
Called Mission Bicycle store, the project involved giving physical presence to a brand previously only available online.
![graysscaled6.jpg](http://static.dezeen.com/uploads/2009/07/graysscaled6.jpg)
The designers have tried to correlate the design of the interior with the digital design of the Mission Bicycle website through the use of text, layout resembling step-by-step assembly and computer interfaces.
![grayscaled4.jpg](http://static.dezeen.com/uploads/2009/07/grayscaled4.jpg)
Bicycle parts are laid out on light boxes in a manner intended to evoke exploded diagrams, inviting customers to choose the components of their bicycle, which is assembled within the store.
![grayscaled5.jpg](http://static.dezeen.com/uploads/2009/07/grayscaled5.jpg)
Grayscaled collaborated with Adaptive Path on signage, graphics and bike-part layout.
The information below is from Grayscaled Design:
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San Francisco based design collective, Grayscaled, recently completed the flagship store for online company Mission Bicycle, based in San Francisco, California.
![grayscaled9.jpg](http://static.dezeen.com/uploads/2009/07/grayscaled9.jpg)
The former mortuary and Mexican restaurant, was refurbished for the sale of custom fixed gear bicycles.
![grayscaled2.jpg](http://static.dezeen.com/uploads/2009/07/grayscaled2.jpg)
Gurney sized light tables display bicycle parts as an exploded diagram, dissecting the bicycle into components to be selected by the customer.
![grayscaled11.jpg](http://static.dezeen.com/uploads/2009/07/grayscaled11.jpg)
Bicycles suspended and offset above the tables convey the dynamic experience of riding a bicycle through space. An open assembly work area, allows the customers to watch their bicycles being built, and learn about the process and upkeep.
![grayscaled7.jpg](http://static.dezeen.com/uploads/2009/07/grayscaled7.jpg)
The store design is closely linked to the digital space of www.missionbicycle.com, through the use of text, a bicycle building narrative, and the integration of a computer interface onto the sales floor.
![grayscaled8.jpg](http://static.dezeen.com/uploads/2009/07/grayscaled8.jpg)
Grayscaled is a three woman design collective of M.Arch students at California College of the Arts. Sarah Hobstetter, Elizabeth Rose Jackson and Jessica Stuenkel.
Architects: Grayscaled
Project title: Mission Bicycle store
Location: 766 Valencia St, San Francisco, CA 94110