![](https://static.dezeen.com/uploads/2009/09/Bell-by-Industrial-Facility-for-IDEA-sq1.jpg)
Bell by Industrial Facility for IDEA International
London Design Festival 09: at The Dock in London this week British design office Industrial Facility are showing an alarm clock where the back casing is formed by one large, loud bell.
![](https://static.dezeen.com/uploads/2009/09/Bell-by-Industrial-Facility-for-IDEA-2.jpg)
Industrial Facility say that this improves the efficiency of the clock, using fewer components and creating a louder ring.
![](https://static.dezeen.com/uploads/2009/09/Bell-by-Industrial-Facility-for-IDEA-1.jpg)
Called Bell, the alarm clock was designed for Japanese design brand IDEA.
![](https://static.dezeen.com/uploads/2009/09/Bell-by-Industrial-Facility-for-IDEA-3.jpg)
The product is available in three colours, each inspired by a loud object: a fire bell (red), bicycle bell (chrome) and door bell (black).
![](https://static.dezeen.com/uploads/2009/09/Bell-by-Industrial-Facility-for-IDEA-13.jpg)
More Dezeen stories about Industrial Facility:
Table-Bench-Chair
Enchord Table
Two-timer
![](https://static.dezeen.com/uploads/2009/09/Bell-by-Industrial-Facility-for-IDEA-12.jpg)
See all our stories about London Design Festival 2009 in our special category.
Here's some text from Industrial Facility:
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Project: Bell Alarm Clock
Client: IDEA Japan
Description: Bell is a new alarm clock designed by Industrial Facility, who have been working with IDEA International of Japan to develop a group of products where design is engaged beyond novelty.
![](https://static.dezeen.com/uploads/2009/09/Bell-by-Industrial-Facility-for-IDEA-4.jpg)
'Bell' re-examines the world of the analogue alarm clock; by moving the bell component to form part of the clock's body, it saves components, simplifies the appearance, and creates a much louder ring.
![](https://static.dezeen.com/uploads/2009/09/Bell-by-Industrial-Facility-for-IDEA-9.jpg)
Bell is louder than a mobile phone, a desk clock or a watch.
![](https://static.dezeen.com/uploads/2009/09/Bell-by-Industrial-Facility-for-IDEA-5.jpg)
This loudness is reflected in the choice of colours: Fire bell Red, Bicycle bell Chrome, and Door bell Black.
![](https://static.dezeen.com/uploads/2009/09/Bell-by-Industrial-Facility-for-IDEA-6.jpg)
It features a no-nonsense interface with snooze control, moulded numeral display and LED illumination.
![](https://static.dezeen.com/uploads/2009/09/Bell-by-Industrial-Facility-for-IDEA-10.jpg)