![Theurel & Thomas by Anagrama](https://static.dezeen.com/uploads/2010/06/dzn_Theurel-Thomas.jpg)
Theurel & Thomas by Anagrama
Mexican studio Anagrama have created the interiors and branding for the first shop in Mexico dedicated to French macarons.
![Theurel & Thomas by Anagrama Theurel & Thomas by Anagrama](https://static.dezeen.com/uploads/2010/06/dzn_Theurel-Thomas-by-xxa1.jpg)
Called Theurel & Thomas, the store is predominantly white to allow the colours of the macarons to stand out.
![Theurel & Thomas by Anagrama Theurel & Thomas by Anagrama](https://static.dezeen.com/uploads/2010/06/dzn_Theurel-Thomas-by-Anagrama-2.jpg)
Here's some more information from the designers:
Theurel & Thomas is the first pâtisserie in Mexico specialized in French macarons, the most popular dessert of the French pastries.
![Theurel & Thomas by Anagrama Theurel & Thomas by Anagrama](https://static.dezeen.com/uploads/2010/06/dzn_Theurel-Thomas-by-Anagrama-4.jpg)
For this project it was very important to create an imposing brand that would emphasize the unique value, elegance and detail of this delicate dessert.
![Theurel & Thomas by Anagrama Theurel & Thomas by Anagrama](https://static.dezeen.com/uploads/2010/06/dzn_Theurel-Thomas-by-Anagrama-5.jpg)
One of the most important extensions of a brand, which has a business based in store selling, is the design and ambiance of the stores. The pâtisserie of Theurel & Thomas has an enlighten space with an exclusivity and elegance atmosphere.
![Theurel & Thomas by Anagrama Theurel & Thomas by Anagrama](https://static.dezeen.com/uploads/2010/06/dzn_Theurel-Thomas-by-Anagrama-6.jpg)
The store location is found in San Pedro, Mx. Latin America's most affluent suburb.
![Theurel & Thomas by Anagrama Theurel & Thomas by Anagrama](https://static.dezeen.com/uploads/2010/06/dzn_Theurel-Thomas-by-Anagrama-7.jpg)
White is a central part of the design and it plays as a contrast with the colors of the French macarons.
![Theurel & Thomas by Anagrama Theurel & Thomas by Anagrama](https://static.dezeen.com/uploads/2010/06/dzn_Theurel-Thomas-by-Anagrama-8.jpg)
Details were an essential part of our work. We meticulously selected each porcelain piece making a balance with sophisticated specks that made the value of the brand and the exclusivity of the product outshine. We created the brand as well as the architectural space.