![Ovale by Ronan and Erwan Bouroullec for Alessi](https://static.dezeen.com/uploads/2010/09/dzn_Ovale-by-Ronan-and-Erwan-Bouroullec-for-Alessi-2-1.jpg)
Ovale by Ronan & Erwan Bouroullec for Alessi
French designers Ronan and Erwan Bouroullec have created a collection of tableware for Italian brand Alessi.
![Ovale by Ronan and Erwan Bouroullec for Alessi Ovale by Ronan and Erwan Bouroullec for Alessi](https://static.dezeen.com/uploads/2010/09/dzn_Ovale-by-Ronan-and-Erwan-Bouroullec-for-Alessi-1.jpg)
Called Ovale, the collection of dishes, containers and tumblers feature rounded corners and sides that aren't parallel.
![Ovale by Ronan and Erwan Bouroullec for Alessi Ovale by Ronan and Erwan Bouroullec for Alessi](https://static.dezeen.com/uploads/2010/09/dzn_Ovale-by-Ronan-and-Erwan-Bouroullec-for-Alessi-2-2.jpg)
The following was written by Alberto Alessi:
This is how Ronan and Erwan described the project: the Ovale collection strives to be original, but it also wants to be rustic and traditional.
![Ovale by Ronan and Erwan Bouroullec for Alessi Ovale by Ronan and Erwan Bouroullec for Alessi](https://static.dezeen.com/uploads/2010/09/dzn_Ovale-by-Ronan-and-Erwan-Bouroullec-for-Alessi-2-3.jpg)
We set out in pursuit of delicate expression.
![Ovale by Ronan and Erwan Bouroullec for Alessi Ovale by Ronan and Erwan Bouroullec for Alessi](https://static.dezeen.com/uploads/2010/09/dzn_Ovale-by-Ronan-and-Erwan-Bouroullec-for-Alessi-4-1.jpg)
This composition speaks about every day life, about breakfast, lunch, about everyone getting together for dinner.
![Ovale by Ronan and Erwan Bouroullec for Alessi Ovale by Ronan and Erwan Bouroullec for Alessi](https://static.dezeen.com/uploads/2010/09/dzn_Ovale-by-Ronan-and-Erwan-Bouroullec-for-Alessi-4-2.jpg)
There is a desire for simplicity".
![Ovale by Ronan and Erwan Bouroullec for Alessi Ovale by Ronan and Erwan Bouroullec for Alessi](https://static.dezeen.com/uploads/2010/09/dzn_Ovale-by-Ronan-and-Erwan-Bouroullec-for-Alessi-4-3.jpg)
Then, Ronan coined a new expression to describe Alessi, a likeness that appeals to me: "Alessi is very similar to the operation described in Tim Burton's movie adaptation of Willy Wonka and the Chocolate Factory, a wonderful factory where Alessi produces cakes and sweets." says Ronan.
![Ovale by Ronan and Erwan Bouroullec for Alessi Ovale by Ronan and Erwan Bouroullec for Alessi](https://static.dezeen.com/uploads/2010/09/dzn_Ovale-by-Ronan-and-Erwan-Bouroullec-for-Alessi-5.jpg)
Delicate, slightly expressive, simple, almost neo-primitive, deliberately saying "hold the sugar!", the complete table service, Ovale, marks the entry into the Alessi catalogue of the two brothers from Brittany.
![Ovale by Ronan and Erwan Bouroullec for Alessi Ovale by Ronan and Erwan Bouroullec for Alessi](https://static.dezeen.com/uploads/2010/09/dzn_Ovale-by-Ronan-and-Erwan-Bouroullec-for-Alessi-6.jpg)
I am very grateful to them not only for this beautiful project - with its subsidiary expressiveness, I'm sure it will find its way among the major main course of our catalog - but also for having coined, defining a "producer of sweet things", a phrase worthy of Philippe Starck's definition in the 80s, "Alessi is a merchant of happiness."
![Ovale by Ronan and Erwan Bouroullec for Alessi Ovale by Ronan and Erwan Bouroullec for Alessi](https://static.dezeen.com/uploads/2010/09/dzn_Ovale-by-Ronan-and-Erwan-Bouroullec-for-Alessi-8.jpg)
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![Ovale by Ronan and Erwan Bouroullec for Alessi Ovale by Ronan and Erwan Bouroullec for Alessi](https://static.dezeen.com/uploads/2010/09/dzn_Ovale-by-Ronan-and-Erwan-Bouroullec-for-Alessi-12.jpg)
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See also:
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Axor Bouroullec by Ronan & Erwan Bouroullec |
Peneira by the Campana Brothers for Alessi | Dezeen podcast with Alberto Alessi |