![Sé Collection II by Jaime Hayón](https://static.dezeen.com/uploads/2010/09/dzn_se-collection-by-jaime-hayon-top.jpg)
Sé Collection II by Jaime Hayón
London Design Festival 2010: designer Jaime Hayón launches a collection of furniture including this tubular club chair (above) for London design brand Sé as part of the London Design Festival this week.
![Sé Collection by Jaime Hayon Sé Collection by Jaime Hayon](https://static.dezeen.com/uploads/2010/09/dzn_S%C3%A9-Collection-by-Jaime-Hayon-2.jpg)
Other pieces include Beetley seating inspired by the form of a beetle (above and below) and a series of tables called Flute, with metal legs tapering to a wooden top.
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Hayón's is the second collection from the brand, which launched in 2008 with a range by Paris designer Damien Langlois-Meurinne.
![Sé Collection by Jaime Hayon Sé Collection by Jaime Hayon](https://static.dezeen.com/uploads/2010/09/dzn_S%C3%A9-Collection-by-Jaime-Hayon-3.jpg)
Collection II is on show at Sé's west London showroom at 221 Brompton Road, London, SW3 2EJ until 26 September.
![Sé Collection by Jaime Hayon Sé Collection by Jaime Hayon](https://static.dezeen.com/uploads/2010/09/dzn_S%C3%A9-Collection-by-Jaime-Hayon-4.jpg)
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All our stories about the London Design Festival 2010
![Sé Collection by Jaime Hayon Sé Collection by Jaime Hayon](https://static.dezeen.com/uploads/2010/09/dzn_S%C3%A9-Collection-by-Jaime-Hayon-6.jpg)
The information that follows is from Sé:
Sé collection by Jaime Hayon launching at The London Design Festival, September 2010
‘Solid bronze side tables with fantastic curves. Bold colours applied to confident shapes. A sofa and armchair delicately proportioned but with a wit and presence that sets them apart from any other chair. The upholstery is refined, the styling almost classic but with a look of something very new, very now.’
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This is the show-stopping Sé Collection by Jaime Hayon. Created by one of the world’s most outstanding and original designers to date; launching in London during the capital’s design festival this September – this series of chairs, mirrors, tables and sofas is Hayon’s first ever complete furniture range.
![Sé Collection by Jaime Hayon Sé Collection by Jaime Hayon](https://static.dezeen.com/uploads/2010/09/dzn_S%C3%A9-Collection-by-Jaime-Hayon-7.jpg)
Launched at Maison et Objet, Paris 2008, Sé is a UK based, globally sold luxury furniture brand produced mostly across a French network of craftsmen and artisans. The first and current Sé collection designed by Damien Langlois-Meurinne, was revealed to critical acclaim.
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The latest Sé Collection by Jaime Hayon is dedicated to the interior design world and will offer a fresh and innovative range of iconic elements to this sector.
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The Sé / Jaime Hayon collaboration began with an idea from Director Pavlo Schtakleff – he himself constantly striving to achieve the ‘new’ by carefully sourcing only leading experts to create unique styles and finishes, enabling design extraordinaire Jaime Hayon to create a full range of pieces would, in Schtakleff’s mind undoubtedly result in this perfect coupling of design originality with Sé’s now firmly established basis of superior craftsmanship and technological expertise.
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The materials chosen for this collection were a selection of the finest woods, metals, marbles and fabrics – the edit of these, resulting in a richness clearly demonstrated within each piece. Shapes within the collection are dynamic and light.
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They are objects of comfortable luxury, each with a strong identity yet classic in their ability to work within a variety of environments.
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For Jaime Hayon, the freedom to create an extensive collection with the support of a skilled production network was also an attractive proposition. "I met Sé in London whilst selecting furniture elements for an interior design project.
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I was impressed by the quality and comfort of Sé’s pieces, as well as the spirit of the company. This opportunity brought about a discussion on the lack of choice for certain elements in interior design. Dialogue led to reality and a year later, the Sé Collection by Hayon is ready... " Jaime Hayon
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The result is outstanding. A pure combination of design, wit and craftsmanship.
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The personality of each piece, the originality of the collection as a whole, the detail and the finishes all extol the virtues of a team who have pushed every boundary in creating this exciting collection, of what can only be described as no less than haute couture furniture.
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Sé Collection
221 Brompton Road,
London, SW3 2EJ
18 – 26 September
10am – 6pm daily
![Sé Collection II by Jaime Hayón Sé Collection II by Jaime Hayón](https://static.dezeen.com/uploads/2010/09/dzn_se-collection-by-jaime-hayon-sketch.jpg)
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See also:
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Octium Jewelry shop by Jaime Hayón |
An interview with Jaime Hayón |
All out Stories about Jaime Hayón |