![](https://static.dezeen.com/uploads/2010/11/Munich_la_roca_by_albert_ma.jpg)
Munich La Roca by Bailo+Rull ADD Arquitectura
Shoes are displayed on conveyor belts at this store in Barcelona by Spanish firm Bailo+Rull ADD Arquitectura.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-3.jpg)
Designed for shoe brand Munich, the interior has reflective walls while peep-holes in the facade allows shoppers to glimpse behind-the-scenes of the store.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-1.jpg)
Photographs are by Albert Marín unless stated otherwise.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-5.jpg)
Above image is by Pol Viladoms
The following information is from the architects:
The innocent and fresh vision of kids are the leitmotiv of the new shop that Munich Shoemakers have opened in La Roca Village Shopping Complex in Barcelona.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-6.jpg)
From the start, the project uses the imaginary set around the question ‘How do things work?’, commonly asked by us in our childhood.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-4.jpg)
The shop plays with the idea of moving Munich’s factory in Capellades to La Roca.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-18.jpg)
The aim is to make the costumer believe that, behind the eight meter wall, a team of 21st century shoemakers are doing their pair of shoes in the same moment.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-9.jpg)
The shopping experience becomes something more exciting: to buy a Munich’s pair means to become, for a while, a lucky kid.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-10.jpg)
The amazing conveyor belts system invading the ceiling, crossing and rotating when necessary.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-12.jpg)
The walls that multiply the shop to a blurring infinite… the traffic of boxes going up and down the warehouse… the traffic lights orchestrating all the movements… a sense of speed …
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-1111.jpg)
The election of materials was easy from the start: the intention was to recreate an industrial atmosphere using the products that the conveyor belt wholesaler offers, and making a reflecting environment that multiplies the belts to infinite.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-000.jpg)
The pavement galvanized steel All the furniture is also done with the conveyor belt rollers.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-13.jpg)
The project wants to fix the memory of a kid that once visited, with their parents, a shoe shop where a team of shoemakers hidden behind a wall made his first pair of Munich shoes.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-15.jpg)
They let them fall through a conveyor belt to the counter, like if they were ‘freshly baked’.
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-19.gif)
Project: Munich LaRoca
Site: La Roca Village
Autor:
BAILO RULL ADD+
Manuel Bailo Esteve + Rosa Rull Bertran
Project Leader: Javier Jiménez Iniesta
Photographer: Albert Marín
![Munich La Roca by Bailo+Rull ADD Arquitectura Munich La Roca by Bailo+Rull ADD Arquitectura](https://static.dezeen.com/uploads/2010/11/dzn_Munich-La-Roca-by-Bailo+Rull-ADD-Arquitectura-28.gif)
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See also:
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Shoebox by Sergio Mannino |
Camper store by TAF |
Sneaker dept at Dover Street Market by Studio Toogood |