![](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-9.jpeg)
Harrods Shoe Salon by Shed
Interior designers Shed of London and Singapore have completed the women's shoe section for London department store Harrods.
![Harrods Shoe Salon by Shed 9 Harrods Shoe Salon by Shed 9](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-1.jpg)
Designed with an Art Deco theme, the interior features swirling patterns over the ceiling, marble floors with brass seams and a blue glass composite floor.
![Harrods Shoe Salon by Shed 9 Harrods Shoe Salon by Shed 9](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-2.jpg)
Shoes are displayed on marble stands and glass shelves edged with brass.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-11.jpg)
Conical chandeliers hang over featured collections.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-14.jpg)
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![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-63.jpg)
Photography is by James Winspear.
The information that follows is from Shed:
SHED CREATE NEW HARRODS SHOE SALON
With a portfolio that includes luxury retail brands Vertu, Prada, Spencer Hart and Hunter, Interior architects Shed had all the right credentials when approached by Kurt Geiger to re-design the prestigious Harrods Shoe Salon.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-72.jpg)
Shed wanted the design of the department to be synonymous with everything that Harrods stands for.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-128.jpg)
They have created a dramatic space with a real sense of expectation which customers experience from the moment they arrive.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-04.jpg)
The aesthetic draws inspiration from Art Deco and combines classicism with the spirit and true glamour of the Golden Era.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-96.jpg)
This can be seen in every element of the environment, in the materials, colours, lighting and furniture as well as the architectural treatment of the space as a whole; Sorbet coloured marbles, solid brass fixtures and lacewood veneers are feminine and luxurious.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-5.jpg)
The floor is a sleek, sparkling ice blue, glass composite, punctuated by Guggenheim inspired brass trims that make sweeping curves and statement lines.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-42.jpg)
The Shoe Salon will carry 80 brands and a total of around 3500 shoes within its 15,000sqft; Service and experience were the key factors Shed needed to consider.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-18.jpg)
From personal consultation to making a purchase all from the comfort of a seat, Shed used their skill in retail design and Kurt Geiger’s knowledge of service to develop a department that would both excite and entice the customer.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-46.jpg)
Furnished areas will play a big part in this customer experience.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-91.jpg)
Shed chose soft carpeting and specially commissioned George Smith to produce one-off pieces of furniture in bold prints, hand made Chinoise embroidery and feminine ice-cream colours - adding to the drama and luxury of this exquisite space whilst encouraging customers to linger in very beautiful and elegant surroundings.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-115.jpg)
A magnificent 30m light feature stretches above the main area, creating a real sense of place to the department.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-8.jpg)
A colonnade of chandeliers dropping low into the space shapes the new walkway and below each a bespoke fixture will preview the newest and most popular collections.
![Harrods Shoe Salon by Shed Harrods Shoe Salon by Shed](https://static.dezeen.com/uploads/2011/03/dzn_Harrods-Shoe-Salon-by-Shed-18.jpg)
See also:
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