Samuel Wilkinson's Thirty lamp rotates at a constant angle
British designer Samuel Wilkinson has launched a LED light for Swedish brand Zero that can be rotated at an angle to the ceiling or wall (+ slideshow).
![LED Lamp by Samuel Wilkinson for Zero](https://static.dezeen.com/uploads/2014/06/LED-Lamp-by-Samuel-Wilkinson-for-Zero_dezeen_sq.gif)
Samuel Wilkinson's Thirty lamp rotates through 360 degrees to provide different intensities of lighting, whilst angled at 30 degrees to the surface it is mounted on.
![LED Lamp by Samuel Wilkinson for Zero](https://static.dezeen.com/uploads/2014/06/LED-Lamp-by-Samuel-Wilkinson-for-Zero_dezeen_468_6.jpg)
"The first thing I noticed about most wall lights is that they were quite sterile, so the inspiration for these lamps was to design a product for a domestic market that can fit within a contract environment rather than the other way round," Wilkinson told Dezeen.
![LED Lamp by Samuel Wilkinson for Zero](https://static.dezeen.com/uploads/2014/06/LED-Lamp-by-Samuel-Wilkinson-for-Zero_dezeen_468_7.jpg)
"Most articulated lights look quite technical," he continued. "We wanted these have a soft approachable design that looked great from all angles, and a form that visually related to the surface it was mounted onto."
![LED Lamp by Samuel Wilkinson for Zero](https://static.dezeen.com/uploads/2014/06/LED-Lamp-by-Samuel-Wilkinson-for-Zero_dezeen_468_1.jpg)
Designed for Zero, the lamp is not intended to compete with fully directional products, but to sit between static and directional lighting.
![LED Lamp by Samuel Wilkinson for Zero](https://static.dezeen.com/uploads/2014/06/LED-Lamp-by-Samuel-Wilkinson-for-Zero_dezeen_468_3.jpg)
"While it's great to have articulation to point in any direction, I wanted to simplify this, to end up with a product that can be directed but also produce good general light," said Wilkinson. "The optimum angle became 30 degrees to the wall or ceiling, with a 360 rotation."
![LED Lamp by Samuel Wilkinson for Zero](https://static.dezeen.com/uploads/2014/06/LED-Lamp-by-Samuel-Wilkinson-for-Zero_dezeen_468_4.jpg)
"This could work well in a domestic environment when you want to change the mood in the evening by dimming and rotating," he added. "The lamp can be used by itself or in groups, in a formal linear configuration or playfully dotted across the walls and ceiling."
![LED Lamp by Samuel Wilkinson for Zero](https://static.dezeen.com/uploads/2014/06/LED-Lamp-by-Samuel-Wilkinson-for-Zero_dezeen_468_8.jpg)
The 245-millimetre diameter curved shell of the lamp is made from thermoformed Acrylonitrile Butadiene Styrene (ABS), created by heating a plastic sheet until it becomes pliable and forming it into shape using a mould. The diffuser is clear plastic with a hexagonal pattern.
![LED Lamp by Samuel Wilkinson for Zero](https://static.dezeen.com/uploads/2014/06/LED-Lamp-by-Samuel-Wilkinson-for-Zero_dezeen_468_2.jpg)
Samuel Wilkinson set up his industrial design studio in 2007, having graduated from Ravensboure College of Art & Design in 2002. His Plumen 001 light bulb for Hulger won a D&AD Black Pencil and was awarded the Design of the Year 2011 award by London's Design Museum.
![LED Lamp by Samuel Wilkinson for Zero](https://static.dezeen.com/uploads/2014/06/LED-Lamp-by-Samuel-Wilkinson-for-Zero_dezeen_468_5.jpg)
Wilkinson has also recently completed an office interior embellished with leaves and a range of lightweight aluminium furniture. See more design by Samuel Wilkinson »
Photography is by Sylvain Deleu.