Snarkitecture suspends 700 Air Jordan replicas in Kith's Brooklyn store
New York studio Snarkitecture has designed a Brooklyn store for menswear brand Kith, including a cereal bar and an installation made from 700 replica Nike Air Jordan II sneakers (+ slideshow).
![Kith flagship by Snarkitecture](https://static.dezeen.com/uploads/2015/11/Kith-Brooklyn_Flagship_Snarkitecture_New-York_store_dezeen_936_8.jpg)
Snarkitecture created a series of custom installations for the shop on Flatbush Avenue, the firm's second store design for Kith, which specialises in street-style clothing.
![Kith flagship by Snarkitecture](https://static.dezeen.com/uploads/2015/11/Kith-Brooklyn_Flagship_Snarkitecture_New-York_store_dezeen_936_15.jpg)
The main feature of the interior is a suspended installation of 700 white cast-replica trainers. The sneakers are identical copies of the Air Jordan II, the second shoe designed for basketballer Michael Jordan by Nike in 1986.
![Kith flagship by Snarkitecture](https://static.dezeen.com/uploads/2015/11/Kith-Brooklyn_Flagship_Snarkitecture_New-York_store_dezeen_936_1.jpg)
Hung from the ceiling on solid metal rods that are coated white to match the shoes, the installation stretches in a wide band down the length of the space.
![Kith flagship by Snarkitecture](https://static.dezeen.com/uploads/2015/11/Kith-Brooklyn_Flagship_Snarkitecture_New-York_store_dezeen_936_13.jpg)
"Overhead is the main focal point of the store," said Snarkitecture. "The arrangement of the shoes creates a forced-perspective when one stands at either end of the store."
A cereal bar called Kith Treats has been created in an alcove to one side of the store's glazed entrance area, with walls covered in white subway-style tiles that are continued through to the main space.
![Kith flagship by Snarkitecture](https://static.dezeen.com/uploads/2015/11/Kith-Brooklyn_Flagship_Snarkitecture_New-York_store_dezeen_936_21.jpg)
The serving counter is made from marble, matching the herringbone flooring used throughout the shop.
![Kith flagship by Snarkitecture](https://static.dezeen.com/uploads/2015/11/Kith-Brooklyn_Flagship_Snarkitecture_New-York_store_dezeen_936_12.jpg)
The bar stocks more than 24 different types of cereal, with the food served in specially-designed containers that look like shoe boxes. It also sells cereal-flavoured ice cream. The bar is run by Kith founder Ronnie Fieg.
![Kith flagship by Snarkitecture](https://static.dezeen.com/uploads/2015/11/Kith-Brooklyn_Flagship_Snarkitecture_New-York_store_dezeen_936_11.jpg)
Beyond this, banks of floor-to-ceiling stainless steel and glass trainer displays line a corridor that runs down the middle of the clothing store.
![Kith flagship by Snarkitecture](https://static.dezeen.com/uploads/2015/11/Kith-Brooklyn_Flagship_Snarkitecture_New-York_store_dezeen_936_4.jpg)
Snarkitecture installed an infinity mirror behind the cash desk, which seems to make a neon light in the form of the company's logo appear repetitively.
![Kith flagship by Snarkitecture](https://static.dezeen.com/uploads/2015/11/Kith-Brooklyn_Flagship_Snarkitecture_New-York_store_dezeen_936_19.jpg)
Clothes are displayed to either side on stainless steel rails, while books and accessories are presented on black glossy shelving units.
A rotating exhibition space named The Archive also occupies the front area of the shop. It will initially feature selections from Fieg's personal sneaker collection.
![Kith flagship by Snarkitecture](https://static.dezeen.com/uploads/2015/11/Kith-Brooklyn_Flagship_Snarkitecture_New-York_store_dezeen_936_6.jpg)
"The Archive's flexible design allows for visiting brands to takeover the space and showcase products in the glass and stainless steel niches," said the designers.
![Kith flagship by Snarkitecture](https://static.dezeen.com/uploads/2015/11/Kith-Brooklyn_Flagship_Snarkitecture_New-York_store_dezeen_936_17.jpg)
Snarkitecture founders Daniel Arsham and Alex Mustonen previously designed Kith's first retail space in Manhattan, which opened in 2011.
More recently, Snarkitecture used steel sheets with garment-shaped cutaways to create a pop-up shop in LA for European fashion brand COS.
![Kith flagship by Snarkitecture](https://static.dezeen.com/uploads/2015/11/Kith-Brooklyn_Flagship_Snarkitecture_New-York_store_dezeen_936_24.jpg)
The Brooklyn-based studio also transformed the grand hall of the National Building Museum in Washington DC into an all-white "beach" by filling it with a sea of translucent balls and a shoreline dotted with lounge chairs and umbrellas.