![The Apartment in Under One Roof by &Tradition](https://static.dezeen.com/uploads/2023/06/and-tradition-under-one-roof_dezeen_2364_hero_1-852x480.jpg)
&Tradition designs entire apartment in takeover of Copenhagen townhouse
Danish furniture brand &Tradition has opened the doors to a four-storey showroom in Copenhagen, featuring a complete apartment and rooms designed by Jaime Hayon and Space Copenhagen.
Unveiled during 3 Days of Design in an exhibition titled Under One Roof, &Tradition's design team has transformed the interior of a century-old townhouse on the historic Kronprinsessegade.
![Living room and office in The Apartment in Under One Roof by &Tradition](https://static.dezeen.com/uploads/2023/06/and-tradition-under-one-roof_dezeen_2364_col_30-852x1278.jpg)
The top floor has become The Apartment, an entire home interior that is described by Els Van Hoorebeeck, creative and brand director for &Tradition, as "the cherry on the cake".
Despite being completely kitted out in the brand's products, it was designed to have the feel of a lived-in space rather than a showroom.
![The Apartment in Under One Roof by &Tradition](https://static.dezeen.com/uploads/2023/06/and-tradition-under-one-roof_dezeen_2364_col_31-852x1288.jpg)
"When you enter, you feel this balance between colours and neutrals, between wood tones and glass or metal, and between classic and contemporary designs," Van Hoorebeeck told Dezeen.
"There's a lot of product in there, but you don't notice it," she said.
![Bedroom for The Apartment in Under One Roof by &Tradition](https://static.dezeen.com/uploads/2023/06/and-tradition-under-one-roof_dezeen_2364_col_2-852x1278.jpg)
Spanish designer Hayon has created two rooms on the first floor, which give an insight into the creative process behind products he has developed for &Tradition.
The first, called Cabinet of Curiosities, features a glass display case filled with objects and drawings, revealing the forms and images that inspire Hayon's designs.
![Jaime Hayon's Cabinet of Curiosities in Under One Roof by &Tradition](https://static.dezeen.com/uploads/2023/06/and-tradition-under-one-roof_dezeen_2364_col_0-852x1278.jpg)
The second presents new works by Hayon – including the Momento vessels and a limited edition of his Formakami pendant lamp – in a scenography framed by large silhouette characters. This room is called Teatro Surreal.
"We felt it was important to show the world that his products come out of," said Van Hoorebeeck.
![Jaime Hayon's Teatro Surreal in Under One Roof by &Tradition](https://static.dezeen.com/uploads/2023/06/and-tradition-under-one-roof_dezeen_2364_col_44-852x1267.jpg)
The two rooms by Danish interiors studio Space Copenhagen can be found on the second floor.
These spaces include a studio and, building on the studio's experience in hotel and restaurant design, a dining room. Here, shades of green and brown combine with fresh herbs and plants to bring a sense of nature.
New products are peppered throughout these two rooms.
They include the Trace storage cabinets, which are filled with kitchen utensils and tableware, and the Collect rugs.
![Space Copenhagen's dining room in Under One Roof by &Tradition](https://static.dezeen.com/uploads/2023/06/and-tradition-under-one-roof_dezeen_2364_col_28-852x1278.jpg)
Founded in 2010 by Martin Kornbek Hansen, &Tradition combines contemporary and classic design in its collections.
The brand has been based at 4 Kronprinsessegade since 2018, but the building primarily served as a headquarters, with offices located on the upper levels.
![Verner Panton Lounge in Under One Roof by &Tradition](https://static.dezeen.com/uploads/2023/06/and-tradition-under-one-roof_dezeen_2364_col_43-852x1278.jpg)
The company has now moved its offices to another nearby location, which made it possible to open the entire townhouse up to the public for the first time during 3 Days of Design.
Other spaces revealed in Under One Roof include the Verner Panton Lounge, which is dedicated to mid-century pieces by the late Danish designer such as the 1968 Flowerpot lamps.
![Archive in Under One Roof by &Tradition](https://static.dezeen.com/uploads/2023/06/and-tradition-under-one-roof_dezeen_2364_col_3-852x1279.jpg)
There are also rooms designed to appeal to the senses. These include the Listening Lounge, a relaxed space filled with music, and Mnemonic, which centres around a range of scents.
Other key spaces include a "workshop" showcasing the possibilities of the modular workspace furniture, an archive filled with original drawings and vintage samples, a cafe and a shop.
![Shop in Under One Roof by &Tradition](https://static.dezeen.com/uploads/2023/06/and-tradition-under-one-roof_dezeen_2364_col_17-852x1278.jpg)
Van Hoorebeeck hopes the spaces will help tell the stories behind the products.
"What we wanted to do here is to create a whole universe," she said. "Every room is based on showing a different atmosphere between contemporary and classic designs."
"Now the layout of the house is set and every year we'll just adapt it," she added.
The photography is courtesy of &Tradition.
3 Days of Design took place in venues around Copenhagen from 7 to 9 June 2023. See Dezeen Events Guide for information, plus a list of other architecture and design events taking place around the world.