![](https://static.dezeen.com/uploads/2018/08/jkmm-architects-amos-rex-helsinki-finland-architecture_dezeen_sq-411x411.jpg)
"With Amos Rex, Helsinki shows you don't need to import a brand to get cultural prestige"
Helsinki's new art museum Amos Rex proves that importing an international brand, like the Guggenheim, isn't the only way to create a blockbuster tourist attraction, argues Dezeen deputy editor Tom Ravenscroft. More