![](https://static.dezeen.com/uploads/2013/01/dezeen_Paul-Cocksedge-at-Seven-Designers-for-Seven-Dials_1.jpg)
"The floating illuminated telephone number had no explanation" - Paul Cocksedge
In the last movie about our Seven Designers for Seven Dials installations, designer Paul Cocksedge demonstrates how calling a neon phone number suspended in the air generates a guaranteed smile. More